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This website ghosttape.com has the following on the web site, "Fast and easy 1,2,3 application." Our analyzers analyzed that the webpage also said " Out the door in seconds." The Website also stated " Leaves no residue when removed. Protects top, face, and bottom of woods on trial or demo. An inexpensive way to protect your expensive inventory. Club face application will not affect ball speed or adversely. Affect ball spin rate as tested on the Swing Dynamics Launch Monitor. Increased sales through more clubs out on trial. Increased profits by protecting your inventory. Increase the value of your demos." The website's header had ghost as the most important search term. It was followed by tape, ghost tape, and ghosttape which isn't as highly ranked as ghost. The next words they used was golf club protection. golf club face protection was also included but might not be seen by search crawlers.